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in an interview with ZDNet Mary Jo Foley, Microsoft CEO Satya Nadella went in depth on its strategy with Windows Phone. As it is, the lack of clarity may be mostly a function of Microsoft to try something really new in the mobile rather than copying what most people expect. Instead of trying to fight against the irresistible tide of popularity for Android and iPhone, Microsoft ensures that it will be on these devices while simultaneously forming a bridgehead for its own efforts with Windows Mobile 10 on the desktop.
"If you come to Windows, you'll be on the phone, too."
"The free update for Windows 10 is designed to improve our phone position," said Nadella Foley. He explained that his aim was to ensure that Windows 10 desktop was as popular as possible, because it would lead developers to create applications -. Which would then turn into Windows Phone applications, since they are essentially the same platform
In fact, Nadella argues that the desire to lead the Windows application development was also one of the reasons Microsoft reemphasized the Start menu in Windows 10. "It is not because i just want to bring back the old. It is because this is best way to improve the liquidity of our store," said Nadella. Apparently the Windows Store will be very present in the Start menu, and thus stimulate the development of the application: "Windows 8 was great except that nobody discovers shop In Windows 10, the store is here and done with great disgust.". It started with the "colored iMacs" and he asked Foley (and, probably, all investors who wonder what the heck is up to Microsoft in the mobile) to give Microsoft some space to start again. On the cancellation of the Mini Surface, he said: "What I want is that we defend not envy the success of someone else" It seems that it is to apply the exact same philosophy. . telephones broad interview Foley is worth reading in its entirety
Verge video. Windows 10 hands on
